-
Getting Started with NetScaler
-
-
Deploy digital advertising platform on AWS with NetScaler
-
Deploy a NetScaler VPX instance
-
Optimize NetScaler VPX performance on VMware ESX, Linux KVM, and Citrix Hypervisors
-
Apply NetScaler VPX configurations at the first boot of the NetScaler appliance in cloud
-
Configure simultaneous multithreading for NetScaler VPX on public clouds
-
Install a NetScaler VPX instance on Microsoft Hyper-V servers
-
Install a NetScaler VPX instance on Linux-KVM platform
-
Prerequisites for installing NetScaler VPX virtual appliances on Linux-KVM platform
-
Provisioning the NetScaler virtual appliance by using OpenStack
-
Provisioning the NetScaler virtual appliance by using the Virtual Machine Manager
-
Configuring NetScaler virtual appliances to use SR-IOV network interface
-
Configuring NetScaler virtual appliances to use PCI Passthrough network interface
-
Provisioning the NetScaler virtual appliance by using the virsh Program
-
Provisioning the NetScaler virtual appliance with SR-IOV on OpenStack
-
Configuring a NetScaler VPX instance on KVM to use OVS DPDK-Based host interfaces
-
-
Deploy a NetScaler VPX instance on AWS
-
Deploy a VPX high-availability pair with elastic IP addresses across different AWS zones
-
Deploy a VPX high-availability pair with private IP addresses across different AWS zones
-
Protect AWS API Gateway using the NetScaler Web Application Firewall
-
Configure a NetScaler VPX instance to use SR-IOV network interface
-
Configure a NetScaler VPX instance to use Enhanced Networking with AWS ENA
-
Deploy a NetScaler VPX instance on Microsoft Azure
-
Network architecture for NetScaler VPX instances on Microsoft Azure
-
Configure multiple IP addresses for a NetScaler VPX standalone instance
-
Configure a high-availability setup with multiple IP addresses and NICs
-
Configure a high-availability setup with multiple IP addresses and NICs by using PowerShell commands
-
Deploy a NetScaler high-availability pair on Azure with ALB in the floating IP-disabled mode
-
Configure a NetScaler VPX instance to use Azure accelerated networking
-
Configure HA-INC nodes by using the NetScaler high availability template with Azure ILB
-
Configure a high-availability setup with Azure external and internal load balancers simultaneously
-
Configure a NetScaler VPX standalone instance on Azure VMware solution
-
Configure a NetScaler VPX high availability setup on Azure VMware solution
-
Configure address pools (IIP) for a NetScaler Gateway appliance
-
Deploy a NetScaler VPX instance on Google Cloud Platform
-
Deploy a VPX high-availability pair on Google Cloud Platform
-
Deploy a VPX high-availability pair with external static IP address on Google Cloud Platform
-
Deploy a single NIC VPX high-availability pair with private IP address on Google Cloud Platform
-
Deploy a VPX high-availability pair with private IP addresses on Google Cloud Platform
-
Install a NetScaler VPX instance on Google Cloud VMware Engine
-
-
Solutions for Telecom Service Providers
-
Load Balance Control-Plane Traffic that is based on Diameter, SIP, and SMPP Protocols
-
Provide Subscriber Load Distribution Using GSLB Across Core-Networks of a Telecom Service Provider
-
Authentication, authorization, and auditing application traffic
-
Basic components of authentication, authorization, and auditing configuration
-
Web Application Firewall protection for VPN virtual servers and authentication virtual servers
-
On-premises NetScaler Gateway as an identity provider to Citrix Cloud
-
Authentication, authorization, and auditing configuration for commonly used protocols
-
Troubleshoot authentication and authorization related issues
-
-
-
-
-
-
Persistence and persistent connections
-
Advanced load balancing settings
-
Gradually stepping up the load on a new service with virtual server–level slow start
-
Protect applications on protected servers against traffic surges
-
Retrieve location details from user IP address using geolocation database
-
Use source IP address of the client when connecting to the server
-
Use client source IP address for backend communication in a v4-v6 load balancing configuration
-
Set a limit on number of requests per connection to the server
-
Configure automatic state transition based on percentage health of bound services
-
-
Use case 2: Configure rule based persistence based on a name-value pair in a TCP byte stream
-
Use case 3: Configure load balancing in direct server return mode
-
Use case 6: Configure load balancing in DSR mode for IPv6 networks by using the TOS field
-
Use case 7: Configure load balancing in DSR mode by using IP Over IP
-
Use case 10: Load balancing of intrusion detection system servers
-
Use case 11: Isolating network traffic using listen policies
-
Use case 12: Configure Citrix Virtual Desktops for load balancing
-
Use case 13: Configure Citrix Virtual Apps and Desktops for load balancing
-
Use case 14: ShareFile wizard for load balancing Citrix ShareFile
-
Use case 15: Configure layer 4 load balancing on the NetScaler appliance
-
-
-
-
Authentication and authorization for System Users
-
-
Configuring a CloudBridge Connector Tunnel between two Datacenters
-
Configuring CloudBridge Connector between Datacenter and AWS Cloud
-
Configuring a CloudBridge Connector Tunnel Between a Datacenter and Azure Cloud
-
Configuring CloudBridge Connector Tunnel between Datacenter and SoftLayer Enterprise Cloud
-
Configuring a CloudBridge Connector Tunnel Between a NetScaler Appliance and Cisco IOS Device
-
CloudBridge Connector Tunnel Diagnostics and Troubleshooting
This content has been machine translated dynamically.
Dieser Inhalt ist eine maschinelle Übersetzung, die dynamisch erstellt wurde. (Haftungsausschluss)
Cet article a été traduit automatiquement de manière dynamique. (Clause de non responsabilité)
Este artículo lo ha traducido una máquina de forma dinámica. (Aviso legal)
此内容已经过机器动态翻译。 放弃
このコンテンツは動的に機械翻訳されています。免責事項
이 콘텐츠는 동적으로 기계 번역되었습니다. 책임 부인
Este texto foi traduzido automaticamente. (Aviso legal)
Questo contenuto è stato tradotto dinamicamente con traduzione automatica.(Esclusione di responsabilità))
This article has been machine translated.
Dieser Artikel wurde maschinell übersetzt. (Haftungsausschluss)
Ce article a été traduit automatiquement. (Clause de non responsabilité)
Este artículo ha sido traducido automáticamente. (Aviso legal)
この記事は機械翻訳されています.免責事項
이 기사는 기계 번역되었습니다.책임 부인
Este artigo foi traduzido automaticamente.(Aviso legal)
这篇文章已经过机器翻译.放弃
Questo articolo è stato tradotto automaticamente.(Esclusione di responsabilità))
Translation failed!
Deploy digital advertising platform on AWS with NetScaler
With the evolving nature of digital platforms, a wide range of advertising applications are available. For example, social media, direct mail, videos, banners, pops, interstitials, rich media and so on. Advertisers are embracing video advertising networks at a fast pace, constituting nearly 40% of the advertisement traffic. But with more usage of mobiles by the modern users, running video ads on the mobile platform has seen considerable surge.
The digital advertising platforms face several challenges. Some of the challenges are:
- Security threats
- High operational costs
- Wide range of devices are available to send traffic over the internet. The different protocols for real-time communication pose the following challenges:
- webRTC
- Adaptive streaming
- UDP for video, where WebRTC uses UDP over HTTP
To deal with the complex behavior of advertising platforms, NetScaler solution with its whole suite of capabilities and features well integrated with AWS, provides an instant, secure, and reliable access to digital advertisement inventory, anywhere and anytime. NetScaler plays a critical role in delivering the SaaS and web apps for digital platforms.
Digital advertising platform integration with NetScaler
Digital advertising platform overview
The digital advertising platform consists of the following key components:
- Ad exchange
- Ad network
- Demand side platform (DSP)
- Supply side platform (SSP)
- Real time bidding (RTB) systems
An overview of the process followed in an advertising system is as follows.
- The first transaction happens when the user visits the website.
- This triggers a bid/advertisement request (including user’s demographic information) that is sent to the ad server or publisher contacting an ad exchange.
- The Ad publishers send the advertisement request to an Ad exchange through SSPs.
- The Ad exchange submits this request and the accompanying data to DSP telling there is an impression or advertisement request available. Therefore, multiple advertisers can automatically submit bids in real time to place their advertisements.
- Meanwhile, the advertisers must set up their campaigns in DSP. Use the information about the user from Data Management Platform (DMP) to assess the amount they are willing to pay for delivering an advertisement to the user.
- DSPs submit these real-time bids on each advertisement impression because it is served to the advertisement exchange.
- Whichever bidder bids the most within a time period set by the Ad exchange or SSPs, gets an advertisement slot by the publishers to serve their advertisements. Otherwise, they lose the opportunity to get the right advertisement for their key demographic.
How digital advertising platform is integrated with NetScaler
The following diagram illustrates how the different components of advertising platform communicate with NetScaler and NetScaler Application Delivery Management (ADM) to serve online advertisements.
How NetScaler contributes
In the advertisement publishing process, NetScaler solution helps in handling and processing the inconsistent influx of bid traffic. It acts as an entry point for all traffic to ensure scalability and availability across the availability zones. To cater to the elastic nature of advertising traffic, it is deployed in an autoscaling group in front of web applications and database servers.
The advertising platform on AWS with NetScaler solution allows you to get the real-time performance, high scalability, and high availability across the globe. You can buy and sell rich media, video, mobile, and native advertisements in real time. It reduces the overall operational cost and latency involved in running an Advertising platform. It is the best performing proxy with the rich capabilities of gracefully removing the back-end servers during Autoscale, connection multiplexing, and ensuring that the end-user traffic never gets impacted. NetScaler supports load balancing the HTTP, UDP, WebRTC, and RTSP protocols that are used in the advertising platforms.
NetScaler fits coherently into the AWS environment with the following key attributes:
- Content switching – Switch to the right platform based on host name.
- Security protection – Use web application firewall (WAF) functionality, rate limiting (through Client IP), and protection against DDoS attacks.
- Autoscaling of both front-end and back-end traffic.
- End-to-end visibility, and anomaly detection across ADC appliances by utilizing ADM.
- Low latency.
How NetScaler Console contributes
NetScaler utilizes NetScaler Console to overcome the following challenges faced by the digital advertising platforms:
- Identify the trend deviations from expected performance
- Real-time application performance analysis
- Capacity monitoring
Advantages of advertising platform integration with NetScaler and ADM
The NetScaler solution offers the following capabilities and benefits to a digital advertising platform vendor.
Low cost
- Integrated with AWS Autoscaling service, the NetScaler VPX instance can scale up or down your front-end and back-end resources automatically. This provides a zero-touch configuration catering to the elasticity of advertising platforms.
- Consolidation of delivering all types of traffic from a single point.
For more information on AWS autoscaling, see Add back-end AWS Autoscaling service.
High availability
- If one Availability Zone becomes unavailable, NetScaler applies its fault tolerance ability to autodetect the servers in another availability zone, without any traffic interruption.
- Also, It gracefully terminates servers avoiding the loss of client connections.
For more information, see How high availability on AWS works.
Application performance analytics
NetScaler Console intelligent analytics and application performance analytics ensures to:
- Gain visibility into the issues (server response anomalies, 5XX errors, and so on) plaguing the end user experience.
- Alert the administrator to take corrective actions immediately.
For more information, see Performance indicators for application analytics.
Rich firewall security
Most common security vulnerabilities occur in web applications rather in networks. It is vital to protect your web applications from unauthorized access such as bots, data thefts, and application layer attacks.
NetScaler provides comprehensive and integrated Layer 4 to Layer 7 security that includes:
- Web App Firewall (WAF) to protect your web applications, identify, and mitigate malicious bots with regularly updated bot signatures and behaviour-based detection.
- Rate limiting to prevent an advertising platform from being overwhelmed.
For more information, see NetScaler Web App Firewall.
Select the right AWS instance type for advertising platform
Choose the right AWS instance type for ADC depending on the following two factors:
- Number of users simultaneously accessing the advertising platform.
- Average number of users on the platform.
The NetScaler can be deployed in various EC2 instances, which include c5, c5n, m5, and so on. For advertising platforms, use the following AWS instance types:
- c5 or c5n is appropriate for handling SSL heavy traffic.
- c5.large can handle up to 1000 SSL TPS.
For more information, see VPX-AWS support matrix.
Share
Share
This Preview product documentation is Cloud Software Group Confidential.
You agree to hold this documentation confidential pursuant to the terms of your Cloud Software Group Beta/Tech Preview Agreement.
The development, release and timing of any features or functionality described in the Preview documentation remains at our sole discretion and are subject to change without notice or consultation.
The documentation is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making Cloud Software Group product purchase decisions.
If you do not agree, select I DO NOT AGREE to exit.