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Example 7: Marketing Keyword Redirection

August 1, 2023

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The marketing department at Example Inc. wants to set up simplified URLs for certain predefined keyword searches on the company’s Web site. For these keywords, it wants to redefine the URL as shown below.

External URL:

http://www.example.com/\<marketingkeyword\>

Internal URL:

http://www.example.com/go/kwsearch.asp?keyword=\<marketingkeyword\>

To set up redirection for marketing keywords, you would create a rewrite action with the values in the following table.

Action Name	Type of Rewrite Action	Expression to choose target location	String expression for replacement text
Action-Rewrite-Modify_URL	INSERT_BEFORE	HTTP.REQ.URL.PATH.GET(1)	"”go/kwsearch.aspkeyword=”l”

You would then create a rewrite policy with the values in the following table.

Policy Name	Action Name	Undefined Action	Expression
Policy-Rewrite-Modify_URL	Action-Rewrite-Modify_URL	NOREWRITE	HTTP.REQ.HOSTNAME.SERVER.EQ(“www.example.com”)

Finally, you would bind the rewrite policy, assigning it a priority of 800. Unlike the previous rewrite policies, this policy should be the last to be applied to a request that matches its criteria. For this reason, NetScaler administrator sets its Goto Priority Expression to END.

Any request using a marketing keyword is redirected to the keyword search CGI page, whereupon a search is performed and all remaining policies are skipped.

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Example 7: Marketing Keyword Redirection

August 1, 2023

Contributed by:

August 1, 2023

Contributed by:

Example 7: Marketing Keyword Redirection

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